Fethiye is almost becoming a Brand
The meeting which was organized by Skal International and the Municipality of Fethiye for making Fethiye a brand and introducing the place of Fethiye in tourism was held at Fethiye Cultural Centre. Mayor Saatçi gave information to the international press members and columnists who came to share their opinions to the meeting and said, “Beside all kinds of natural and cultural richness, the substructure problems of Fethiye have been solved to a large extent. We would like to brand the 15 year struggle.” Milliyet Newspaper Writer Meriç Köyatası, TÜRKODER Assistant Director Zeynep Öziş, Air Sports Federation President Nihat Ermihan and Posta Newspaper Writer and Journalist Yazgülü Aldoğan participated in the meeting as speakers and tourism brandization of Fethiye was discussed.
The meeting which was held for 2013 tourism week introduced several subjects under the tiles including the place of Fethiye as a brand in tourism, the methods of increasing the current attention, what to do at the process of becoming a brand. Some tourism administrations were presented plaques by Fethiye Skal Club as well.
Fethiye District Governor Ekrem Çalık made the opening speech and stated Fethiye was richer and better with its nature, location, culture and tourism than many other tourism centres and thanked the Municipality of Fethiye for their projects to make Fethiye a brand in tourism. The meeting went on with a short film made by Fethiye Municipality Press Directorate and the guests were given visual information on how the other cities in the world were made a brand and what should be done to accomplish it.
Saatcı “We would like to brand 15 year struggle”
The film shown with slides depicted the shortages preventing Fethiye to become a brand and how they were made up by the Municipality of Fethiye. After the film screening, Fethiye Mayor Saatçi made a presentation and gave information about Fethiye to the guests. Saatçi maintained there were several options to be a brand separately in Fethiye and Fethiye was a rich town to be a brand: “Why does Fethiye draw tourists in four and five months while the other times go wasted. Fethiye is a full package with its geological features. We have holiday resorts bringing awards to our town in Mediterranean Region. Above all these, Kayaköy and Seki are famous for fabric, dastar and wine. Seki is famous for its carpet. We have the sea, greenness and a perfect nature. We have everything; yet, Fethiye cannot reach the place it deserves. Why is not it mentioned on the national press? In addition, we have Göcek, Ölüdeniz, air sports, rafting, diving, Lycian Way, diversity in recreation and entertainment. I wonder why we cannot be a brand and show ourselves among all the diversity; will we always hear them from the masters?”
The session kept on in the directorate of Fethiye Town Council and Fethiye Culture and Art Days Committee President Mustafa Şıkman later and guest journalists shared their opinions and views. The brandization process of Alaçatı which is the best example in the short term, having become a brand being popular in a short time and not even been mentioned by anyone before was discussed and the meeting carried on with the questions and answers between citizens and civil society organization members. FG)