New Target In Marmaris Is Scandinavian Market
Marmaris, who wants to get rid of the British dependency in tourism turned the route to the Scandinavian market.
As well as British tourists that make up the largest market in the number of tourists, Marmaris gives great importance to the German and Dutch markets, and they returned with positive impressions from Helsinki, their first convention in order to reach Scandinavian market. MARTAB (Marmaris Tourism Union) Coordinator Sedat Kirt pointed out the difficulty to compete in today’s circumstances. He said “Now, even in villages in Africa began publicity. Countries such as Madagascar, Uganda and Trinidad Tobaggo attended this convention for the first time. It is getting increasingly difficult to compete with. However, we expect an increase in Finland market in the coming months. The reason for this is last-minute sales are of great importance now. Thousand 100 participants from 70 countries participated in this convention. Internet and social networking sites are crucial to the promotion. More than half of the Finns are internet users and a large part of the Internet users share experiences in social networks. Today’s tourist ‘profile’ now films and photographs their holidays to share on social networking sites. In addition, they move their experiences to discussion forums for internet users reach other than their friends. Helsinki convention is the start of holiday season for Finns. The first day of the convention was devoted to tourism professionals. This is somehow a sector meeting followed closely by countries such as Sweden, Norway, Denmark, Estonia, Latvia and Lithuania. We had meetings with the officials of Finland’s largest tour operator Aurinko, which is a subsidiary company of the Finnish state. They gave promising figures. Compared to the same period of last year’s figures, they are at the same level, however, increase is expected in following months.”