Staycations Prove Popular Among Britons

29th, 2011
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The results of WTM Tourism and Travel Report which was released every year at WTM London Exhibition revealed the trends for 2012 in the industry. The report drew attention to the negative effects of the global economic crisis and the airline taxes imposed especially in European countries.

WTM London 2011 held in the capital city of UK tests the waters for 2012 in the industry. The report revealed at the Exhibition highlights the recent concerns both in the British market and the sector in general. The negative effects of global economic crisis on tourism, and especially the airline taxes put into practice this year in European countries are demonstrated with the report.

According to the WTM Tourism and Travel Report prepared as a result of the Survey carried out on 1006 British travellers and 1029 professional industry respondents from the UK and conducted in Sepember 2011, 38% of British holidaymakers did not go on holiday in Britain or abroad. One of the remarkable results of the report is that 59%of the holidaymakers went on holiday only once.

On the other hand, interest in all-inclusive is increasing among the British, while staycations also prove popular. The report also reveals that for 26%of Britons increasing travel and airline taxes are nuisance, however, they do not want to sacrifice their holiday with this reason. 31% of holidaymakers reduced their travels because of the taxes while 5% gave up vacation with this reason.


Despite concerns over the state of the economy, Brits are refusing to sacrifice their 2012 holidays and are spending accordingly, even if that means booking on credit. Only 16% plan to spend less, while 59 percent intend to spend about the same. The most common 2012 holiday budget for Brits is between £2K and £4K, which is the expected spend for 29% of Brits in the coming year. An extravagant 17% of Brits are clearly unconcerned about the economic situation as they plan to spend £8K or more on leisure travel in 2012. Concern over the state of the economy is the biggest worry for Brits in their 2012 travel planning, replacing last year’s top concern of volcanic ash. One-third (33%) said the economy is their biggest concern in travel planning. The following factors, in order, are most likely to affect travel planning for Brits in 2012: The current economic climate, terrorism, potential strikes/industrial action,  Air Passenger Duty (APD) tax and travel firms collapsing.  Over one-third of Brits (36%) are now more likely to buy holiday insurance as a result of uncertainty in the industry last year. On the other hand, the TripAdvisor Travel Trends Survey revealed short-haul travel is expected to outpace long-haul travel by a larger margin in 2012 than it did in 2011 as British travellers admit they’ll look to economically hard-hit Eurozone countries – Greece, Portugal, Ireland and Spain, for example – for good deals:
88% of Brits are planning at least one short-haul trip in 2012
and 60% of Brits are planning at least one long-haul trip in 2012, down from 66% in 2011. Of those planning a long-haul trip, North America is the most popular destination, followed by Asia then Africa.  34% of Brits admit they’ll plan to take advantage of hard-hid Eurozone countries for good deals. With beautiful beaches, historic cities and stunning countryside on their doorstep, Brits are this year planning to take advantage of what’s within their borders;  40% of Brits intend to take a ‘Staycation’ in 2012, taking time off but holidaying at home. Over three-quarters of Brits are planning at least one domestic holiday for 2012 with nearly half planning to take two or more. A hopeful amount intend to take advantage of possible bargain travel deals outside of the UK.

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