15th, 2015
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The final launch for Egea took place at Yön Automative Showrooms that featured a unique launch project named “Are we so attractive” in Turkey introducing Egea to customers in Denizli-Fethiye-Bodrum at the end of November. The marketing and organization department of Yön Automative implemented 14 different projects in 2 months. 8 Egea models visited car lovers in 10 spots of the Aegean Region including Denizli, Fethiye, Bodrum, Uşak, Milas, Ortaca, Dalaman, Köyceğiz, Marmaris and Datça and introduced Egea for Egea Launch Project titled “Are we so attractive.” A writers’ group of 6 features the catch phrase “It is a very attractive car!” when the new Fiat Egea is seen for the first time. An organization group of 17 puts in an outstanding performance in the preparation process of the project. Egea Models paid a visit to almost 1900 customers and introduced Egea by offering them test drives and delivered invitations for the launch party of Yön Automative Showrooms on November 21 and 22.



Customers watched videos of children meetings for social responsibility project on big LCD screens and listened to music played by professional DJs during the visit of Egea models. They also had a chance to get detailed information about the new Egea model during the test drives accompanied by Egea models. The launch party took place at the showroom of Yön Automative at the address of 4km Ankara road, across Ada Çorap in Denizli, at Fethiye address which is Atatürk Boulevard No: 43 and also at Bodrum address which is Atatürk Boulevard No: 230 Konacık. Fiat Egea attracts attention with accessible turnkey price starting from 49.900 TL. The sale of Fiat Egea will start with 1.4 litre 95 HP oil, 1.3 litre 95 and 1.6 litre 120 HP Multijet motor options.


3 Rich Hardware Options!

Fiat Egea is to be presented to customers with 3 hardware packages named Easy, Urban and Lounge. New Fiat draws attention with a rich hardware to respond to the needs of consumers beginning from the beginning version. Easy hardware package representing the first level features chrome door handles, 16 inch sheet rims, electric and heated side mirrors, electric windscreens and rear windows, Uconnect Radio/MP3 players, USB/Aux ports, multi-functional steering wheel, front side air bags, ABS, Electronic Stability Program (ESP), Automatic Climb Lock, etc.

Urban hardware turns Fiat Egea into a real family car. Chrome front grill, 16 inch alloy rims, fog lamps, leather steering wheel and lever knob, automatic air conditioner, speed locking system, parking sensor, Uconnect 5 inch touchscreen, 3,5 inch TFT trip computer screen, side and curtain air bags are also included in the standard Urban level.

Lounge, the highest hardware package of Fiat Egea, is presented the fullest of the full hardware level for car lovers. Apart from the other features mentioned above, Lounge level also offers 17 inch alloy rims, chrome car trunk and glass bottom mould, electrochromic inside mirror, headlight/rain sensor, driver’s seat with electric lumber support adjustment, rear armrest, navigation and return camera.


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